For advisors

Help the owner build value inside the company.

Rooney Advisors helps improve profit, reduce business risk and strengthen the company while every other advisor retains a clear role.

Owner-side referral signals

The owner is carrying profit, risk or important work the plan does not address.

  • Time away creates repeated calls or delayed decisions.
  • Management carries responsibility while authority stays with the owner.
  • Margin or continuity depends on external relationships, terms, platforms, providers, or owner-held negotiations.
  • The transition relies on capabilities that still need a live test.

Buyer-side referral signals

The buyer may own the company before the seller’s role is understood.

  • The company still routes work through the seller.
  • The operating handoff lacks a dedicated owner.
  • The seller’s remaining time needs clear priorities.
  • Knowledge and relationships need receiving owners.

Role clarity

Each specialist keeps a clear role.

Broker or investment banker

Leads positioning, process, buyer engagement, and transaction execution.

CPA or quality of earnings provider

Leads accounting, financial reporting, tax, and earnings analysis.

Attorney

Leads legal structure, terms, contracts, and legal risk.

Wealth advisor

Leads the owner's personal financial strategy and post-transaction planning.

Lender or investor

Leads credit, capital, underwriting, and investment decisions.

Rooney Advisors

Finds what is weakening profit or value, helps strengthen the business and tests whether the improvements work in practice.

What happens after an introduction

Protect the relationship. Clarify the work. Report with discipline.

01

Confirm permission

Set what may be shared, who can receive it, and why.

02

Set the boundary

Assign the operating question and preserve each advisor’s role.

03

Return evidence

Separate observed facts, interpretations, and unknowns.

04

Coordinate the decision

The client chooses the next step.

A practical next step

Discuss the client situation and clarify the right role.

Bring the situation. Leave with a clearer view of what is costing you, what is creating risk and what to do next.